Summer weather is finally here, and you know what that means — it’s time to head to the lake! With Memorial Day just around the corner, we can’t wait to get out on the water. Warm summer days full of swimming, paddle boarding, and tanning are definitely on our to-do list.

 If you’re like us and headed to the lake this Memorial Day, that doesn’t mean you have to leave all your cute and stylish summer faves at home. We love a perfect summery outfit that makes us feel confident and ready for whatever the day might bring, especially when it comes to our kids. From swimming to roasting marshmallows, we treasure family time at the lake. With the right outfit, I can keep up with my kids all day in versatile pieces that effortlessly transition from breezy boat rides to cozy campfire nights — while still looking cute in all our lake day pics.

To give you some inspiration while packing for your next trip to the lake, we’ve put together a few of our favorite lake day styles. These outfits are even effortless enough that you can easily adapt them into your go-to summer rotation. Let’s get lake day ready with outfits made for the sun from PinkTag!


When it comes to packing for a lake weekend, I can’t wait to break out my summertime favorites, especially graphic tees. A go-to transitional piece for your weekend vacay look, a cute graphic tee goes with everything. Perfect with cut-off denim shorts and a straw hat, a graphic tee can take you from an impromptu family hike around the lake to a stop at the market for an evening cookout. I love to keep a couple in rotation as a quick and easy outfit option for days when you’re constantly on the go. 

Graphic tees also go great with a flowy skirt for a casual yet elevated look, especially if you’re able to sneak in a date night on the water or grab a bite to eat at a local spot. Perfect for accessorizing, throw on a cute pair of vintage sunglasses and slip-on sandals for a lovely finishing touch. Before heading out to the lake, stash your necessities in one of our adorable Sun Jellies totes to add an unexpected pop of color and a touch of nostalgia to your outfit.


Functionality is everything for long summer days on the lake. That’s why we love cool and breezy outfits that turn any bikini into a stylish fashion statement — like our flowy and flirty kimonos, which make the perfect bathing suit cover-up. For cool evenings, throw on a pair of trendy, lightweight shorts and loosely tie your kimono for an effortless look that comes together in seconds. 

Even casual outfits require the perfect accessories to pull your look together. You can’t go wrong with simple shades and a sun hat, like our Mediterranean Sun Hat. Finish your look off with a delicate necklace, like the Riona Necklace, to add a touch of sophistication. Relaxing days at the lake also call for the perfect cooler, and our Swig Cooli family coolers don’t disappoint. A true lake necessity, I like to coordinate with a matching Swig stemless wine cup or can cooler to keep my drinks cold and refreshing all day long.


When it’s time to wind down for the evening, cozying up around the campfire is one of my favorite ways to end the day. It’s the perfect way to relax after a day in the sun and enjoy each other’s company. When it comes to campfire looks, laid-back is key. I especially love to combine a comfy pair of shorts with a warm sherpa or flannel, like the adorable Jackie Sherpa Pullover, and finish the look off with a cute ball cap and slip-on sandals. This look can easily take you from roasting s’mores to cuddling up with your favorite book in the cabin.

No fireside look is complete without the perfect drinkware, like the Swig Happy Camper travel mug or can cooler. I also love to stash drinks, snacks, and blankets into my favorite backpack cooler or Loopi tote for my family.


The perfect swimwear is the star of the show for days on the lake. A staple of any lake weekend, your bathing suit will get a lot of use. That’s why we love bold patterns and comfortable fits that you can wear all day long, like our Royal Highness or Wild Thing bikinis. Pair with a cute coverup or breezy tank for an effortlessly chic style that transitions seamlessly from swimming to drinks on the deck.

For a stylish twist, pair your swimsuit with a delicate charm necklace and our waterproof Bali bracelets to instantly elevate your look. These versatile pieces will add that finishing touch you need for the perfect lake day pics. Don’t forget to pack your sunglasses and beach towel to finish your look! We love the classic look of the Tortise sunglasses, but our Val sunglasses are quickly becoming a fave. Pop all of your essentials into a colorful beach bag, and you’re ready for a day on the water.

Whether you’re headed to the lake for a long weekend or the beach for summer vacation, our most important tip is to have fun and embrace the casual, low-key vibe. PinkTag always has you covered with styles that make you look and feel your best. Check out our Sweet Summertime collection for all the latest trends you need for your next trip.

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