Talk Derby to Me

Our favorite time of the year is finally here at PinkTag! Every spring here in Louisville, we begin gearing up for the Kentucky Derby as soon as the weather warms up. Nothing says spring is around the corner quite like seeing Kentucky Derby hats filling shops throughout the city.

 At PinkTag, our Kentucky Derby hats are in full bloom and they’re selling fast! Now that Derby is only a few weeks away, it’s time to start finalizing your Derby plans, including your outfit! If you haven’t secured the perfect Derby hat for your backyard party or day at the track, we have you covered. With our new custom Derby Hat & Fascinator Designer, finding the perfect hat for any last-minute Derby plans has never been easier. Simply choose a base Derby hat or fascinator and up to five colored feathers, and we’ll take it from there!

If you need some inspiration to plan your perfect Derby outfit, we’ve put together some of the top trends from the annual Derby Festival Fashion Show to help make finding the perfect, on-trend outfit easy. But first, let’s dive into the history of the Kentucky Derby hat so that you can feel like a true local when anyone asks about your fabulous hat.


Though Kentucky Derby hats are bigger and bolder than ever before, they’ve been a staple of the Kentucky Derby since the very first Run for the Roses in 1875. According to the official Kentucky Derby website, Col. Meriwether Lewis Clark Jr. wanted to style the first Kentucky Derby after high-class European racing events, which mandated hats as part of full formal attire for the ladies in attendance. The tradition not only stuck, but stole the show to become a quintessential Kentucky Derby staple.

No longer just an exciting day filled with horse races and refreshing mint juleps, the Kentucky Derby has become a runway featuring the best in Spring fashion — and hats are no exception! The official Kentucky Derby website even suggests that wearing a hat to the Derby is believed to bring good luck. Here’s to hoping your hat helps you hit a trifecta this year!


The most important part of any Derby outfit is by far the hat, and PinkTag is here to make finding the perfect hat effortless. We have all the styles you need to look trendy, chic, and classically elegant. If you’re wanting to rock the trending styles of the season, look no further than these top four trends from the annual Derby Festival Fashion Show for inspiration, and check our recommendations below!


One of the biggest looks of the season is by far bold, neon colors. We truly can’t get enough of this trend, and our Derby hats make the perfect bold accessory to complement any Derby look, like the Perfect Day Fascinator in bright yellow. If you're wearing a bold dress and need something a little more simple, try our Light as a Feather Fascinator in one of the top colors of the season — neon pink. This simple yet stunning fascinator gives off the ultimate flirty vintage vibes.


Big details are in this year, especially when it comes to Derby hats! Bows, feathers, sequins, and netting bring the perfect amount of detail to any Derby hat to give it that extra charm. One of our favorite bold Derby fascinators this year is easily the Zenyatta Fascinator with its vibrant colors and striking feathers. For an elegant look, the Crescent Fascinator is the perfect combination of chic and unexpected, with two-tone colors and an adorable bow accent. 


If comfort is a top priority for you this Derby season, we’re here for it! Luckily, you don’t have to forego the Derby hat to stay comfy. If you’re planning to slip on a flowy jumpsuit or adorable shorts and blazer combo, we have the perfect headbands and hair clips to add a little touch of glamour to your look. Have some fun with our whimsical Monarch Butterfly Headband or rock those vintage vibes with a gorgeous Peacock Feather Hair Clip.


Derby is your chance to go all out, so don’t hold back if you want to go bold when it comes to your Derby hat. Bright colors, wide-brimmed sun hats, and stunning fascinators are never out of place at the Derby, especially when you’re wearing our Twisted Up Fascinator with its unique colors and eye-catching design. Or, channel your inner Southern Belle with our classic Belle Hat, featuring a gorgeous bow and wide-brimmed design.


Before heading out to the infield or a backyard party, don’t forget a Swig Jockey Silk Tumbler from PinkTag. Trust us, you’ll instantly feel the Derby spirit when you take a sip from this unique cup. The jockey silk pattern will tie your entire Derby outfit together, and it’s the perfect way to keep our favorite Derby drink — the Mint Julep — cool all day long. The official drink of the Kentucky Derby, you don’t want to miss out on a refreshing Mint Julep, made of bourbon, mint leaves, and simple syrup over crushed ice. Try one for yourself this year in our Swig tumbler for a true taste of Kentucky!

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