The 149th running of the Kentucky Derby, aka the “Greatest Two Minutes in Sports” is about to kick off and we’re here to offer some guidance! Whether it’s your first time at the Derby or your fifteenth, we know you’re going to remember it forever. It’s one of the most exciting events of the year, and it's the perfect opportunity to show off your style and sophistication! But, with so many options to choose from, it can be hard to decide what to wear. That's where PinkTag comes in! We have everything you need to look your best and feel comfortable all day long.

  At PinkTag, we know how important it is to feel good in your clothes and make a good impression on everyone around you. We’ve put together some tips and tricks for your next Kentucky Derby so you look like a pro! From cute outfits and fascinators to adorable themed jewelry, you’ll find the perfect pieces to make you stand out! Even if you’re hanging in the infield, we’ll make sure you look like you belong in Millionaire’s Row!


The Kentucky Derby is one of the most exciting and iconic events of the year, drawing in people from all over the world to the historic Churchill Downs racetrack in Louisville, Kentucky. Louisville natives know that it’s basically a national holiday, but for everyone visiting from out of town, just know that it's a day full of glamor, excitement, and high stakes as people gather to watch the best thoroughbreds compete for the title of the fastest horse in the world.

  But, it's not just about the horses — the Kentucky Derby is also a chance for people to show off their best style and fashion sense. Bright colors, bold patterns, and extravagant hats are a must at this event, and people can’t wait to dress up in their finest, most eye-catching outfits. With so much to consider when it comes to fashion and style at the Derby, we've put together some tips and recommendations to help you look your best and stay comfortable throughout the day.


Before we dive into the fashion that you’re likely to see, let's talk about practicality. Depending on where your seats are, you may want to consider investing in certain items. If your seats are not covered, a clear rain poncho and setting spray will be your best friends — you don't want to risk ruining your makeup or outfit because of the weather! Also, keep in mind that umbrellas are not allowed at the track, so plan accordingly.

 Speaking of practicality, start planning your purse early! Your purse can't be longer than 12 inches in any direction, so make sure to pack only the essentials. Sunscreen, rain poncho, lip gloss, sunglasses, and cash for placing your bets are all must-haves. If you need to carry more than your purse can handle, look for a dress or jumpsuit with pockets, like the Electric Ways Jumpsuit! We all know how exciting it is to announce, “Thanks, it has pockets!” when someone compliments your dress, so why not live that out with the Lavender Haze Midi Dress? If you’re thinking, “I wish I had a purse to match,” you’re in luck! We have plenty of adorable—and appropriately sized—purse options because we know that feeling of having a perfectly coordinated outfit! We’re loving the simple yet classy Jaci Crossbody and the cork Madeline Wristlet!


The Kentucky Derby is a long day on your feet, so it's important to choose comfortable and supportive shoes. Many women leave the Derby barefoot, but we don't recommend it. Instead, opt for a comfortable and stylish pair of shoes that will keep you going all day long. Comfy sandals, like the Carmela Sandals, are always a safe option, but if you really want to rock the heels, choose something with a little bit more support, like the Sasha Heels! If you’re looking for something that gives you a little height boost while still staying pretty casual, we can’t recommend the Melissa Heels or Buggy Heels enough! They’re the perfect height for walking around all day, and the thicker straps will provide your feet with a little extra comfort!


Your hat, of course! If you're planning to get up close to see all the action, we recommend wearing smaller hats and fascinators. You don't want to block anyone else's view, and you want to stay comfortable all day long. If you’re looking for small but classy, we are obsessing over the Posy Fascinator! But, if your heart is set on something a little bit bolder, you can’t miss the Final Rose Fascinator or the Stay Chic Fascinator. If you’re thinking the bigger the better, we’re into it! We’re absolutely obsessed with the Show Stopper Fascinator, which is sure to do exactly what its name suggests!

The age-old question of should I choose my hat or dress first is one we’re still debating over here at PinkTag. But, these hats will have you on the side of “hat first” in a heartbeat. With bright, bold colors making a comeback this year, you can’t miss our Dare to Dream Fascinator in royal blue, or the Final Rose Fascinator in orange for some of those bold colors! More of a pastel gal? Not a problem! We’re loving the Enchanted Fascinator in mint and the Sugar Rush Fascinator for some softer color options. One thing to keep in mind when choosing your fascinator is your hair color! Pastels stand out against dark hair, bold colors stand out against blonde hair. If you’re a redhead, make your natural hair the star of the show with a neutral-colored fascinator, like the Luxure Fascinator or the All Or Nothing Fascinator!


Your dress and hat are going to be the stars of the show, but tying it all together with some jewelry is key to having an amazing look! If you’re feeling bold, go for some super fun earrings, like the Mint Julep Earrings or the Kentucky Derby Earrings! If simple and stunning is more your style, take a look at the Victoria Equestrian Stud Earrings and the Claudia Horseshoe Stud Earrings. Be sure not to forget bracelets and necklaces! We are loving the gorgeous gold Marley Equestrian Charm Necklace and the Giselle Horse Bit Hinge Bangle if you’re going all in on the equestrian theme!

Accessorizing doesn’t have to stop with jewelry! Don’t forget to pack some fun sunglasses for when it gets hot and sunny, and bring along a cute cardigan or wrap for when it cools off in the evening! As local Kentuckians know, the weather can change in an instant here, and we want to make sure you’re prepared for anything! Choose a simple yet sophisticated cardigan, like the Bianca Cardigan, so you’re ready for when the temps drop!


One of the best things about the Kentucky Derby is that anything goes! You'll see everything from ruffles to bubble hems, and from mins to maxis! If you're feeling daring, jumpsuits, rompers, skorts, mini tuxedos, and pantsuits are all fashion-forward choices that we expect to see this year. For something fun and floral, we love the Sunflower Garden Jumpsuit! If the forecast is calling for warmer weather, give the Louisa Romper a try! Don’t want to deal with the hassle of a jumpsuit or romper? Check out the Lemon Drop Skort for a fashion-forward and practical look. And for the best of both worlds, the Carey Blazer Dress will have people gushing over you! No matter what style you choose, you’ll fit right!

When it comes to choosing the perfect outfit for the Kentucky Derby, the most important thing is making sure you feel comfortable and confident all day long! Whether you lean into the bold colors and patterns we expect to see this year or you keep it classy with your favorite little black (or white!) dress, you’ll make an impression on everyone around you. The Kentucky Derby is a beloved and time-honored tradition in Kentucky culture, and there truly is something for everyone to enjoy! From the cheering crowds to the abundant mint juleps, it's hard not to get caught up in the excitement of the moment. So, check out our Derby Collection today and start planning that amazing outfit!

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